View of Piccadilly Circus. George Davison Reid photographed this view towards Coventry Street from Piccadilly Circus. Beneath him, work was under way to construct the sub-surface station booking hall, escalators and pedestrian subways that were transforming Piccadilly Circus Underground station. In 1923, an electric billboard was added to the facade of the London Pavilion theatre, to advertise the current performance. The theatre became a cinema seven years after this photo was taken.