Exterior Christmas display at Selfridges, 1953
© Henry Grant Collection/Museum of London
Full image caption
The exterior Christmas display at Selfridges in December 1953. Extravagant and elaborate window and exterior displays at Christmas time and during Royal celebrations have been a tradition at Selfridges since the founder Henry Selfridge first lit the shop windows at night for passers by to see goods on sale in 1890. Here a statue of Father Christmas and Disney characters stand above the entrance to the store to entice customers inside to look at the Toy displays.
1953 AD - 1953 AD