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The exterior Christmas display at Selfridges in December 1953. Extravagant and elaborate window and exterior displays at Christmas time and during Royal celebrations have been a tradition at Selfridges since the founder Henry Selfridge first lit the shop windows at night for passers by to see goods on sale in 1890. Here a statue of Father Christmas and Disney characters stand above the entrance to the store to entice customers inside to look at the Toy displays.
© Henry Grant Collection/Museum of London