Safety First cigarette cards: c.1935
© Museum of London
Full image caption
A series of 50 cigarette cards illustrating principles of safe driving inserted in a specially produced album. Issued by the tobacco manufacturer W. D. and H. O. Wills. Beside each card is a full description of the safety proceedure illustrated. The cards refer to aspects of the Highway Code - on the inner cover is a foreword by the Minister of Transport. On the front cover the title 'Safety First, an Album to contain a series of cigarette cards of National Importance' enclosed within a circular border. Printed in red & black on grey covers. Front cover also has b/w drawing of a car, motorbike and road sign.
1931 AD - 1935 n/a