Woman shopper with a shop assistant in the soup aisle of a supermarket; c 1965
4 0 c m
 
30cm
actual image size: 22cm x 22cm

Woman shopper with a shop assistant in the soup aisle of a supermarket; c 1965

Henry Grant

© Henry Grant Collection/Museum of London

Full image caption

In this photograph a female shopper is being helped by a supermarket assistant as she browses the soup aisle. Dressed in a plain uniform, he holds two cartons in his hands as the shopper, holding a list, makes up her mind.
Following the end of the Second World War and the end of food rationing, there was an increase in food consumption which contributed to the emergence and popularity of self-service supermarkets.
 

Artist/Photographer/Maker

 

Date

1960 AD - 1970 AD
 

Image Number

009399
 

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