F.W.Woolworths & Co. Ltd; 1948-1958

Lesney Products

F.W.Woolworths & Co. Ltd; 1948-1958
3 0 c m
40cm
actual image size: 32cm x 21cm

Full image caption

A small matchbox toy model of F.W.Woolworths & Co. Ltd
The London firm Lesney Products made this model of a Woolworth's shop. When Leslie and Rodney Smith first produced cast metal model vehicles in 1948, Woolworth's became one of their earliest clients, ordering toys for 13 of its branches. Its support helped Lesney become established as one of London's leading toy manufacturers. This model may have been made specifically for sale in branches of Woolworth stores.

© Museum of London

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