Colour advertisement for Flower's Plate Powder; 1858
3 0 c m
actual image size: 28cm x 22cm

Colour advertisement for Flower's Plate Powder; 1858

Maclure, Macdonald & Macgregor

© Museum of London

Full image caption

Colour advertisement for Flower's Plate Powder.
In the 19th century technical developments in the printing industry brought new typefaces and design techniques which manufacturers seized upon to create bold and eye-catching advertisements. Coloured and even gold inks were used if resources allowed. The superlative qualities of products were described in detail and often endorsed by satisfied customers or associated with celebrated figures in the public eye.
By the 1850s the process of silver-plating items had been perfected leading to the production of affordable silverplate household goods to satisfy the demands of London's growing middle classes. This advertisement for Flower's Plate Powder for cleaning silver objects reproduces a hand-written letter of praise received by Flowers dated 11 December 1858 from William Bladon, Superintendent of the House of Lords Refreshment Rooms from 1855 until 1868.




1858 AD - 1858 AD

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