Colour advertisement for Samuel Berger & Company's Rice Starch: c. 1851-1862

J.M. & Co. Kronheim

Colour advertisement for Samuel Berger & Company's Rice Starch: c. 1851-1862
3 0 c m
40cm
actual image size: 25cm x 22cm

Full image caption

This image shows a Colour advertisement for Samuel Berger & Company's Rice Starch.
This embossed advertisement features the Class IV medal it won at The Great Exhibition of the Works of Industry of all Nations in 1851. Celebrating British innovation and creativity, the Great Exhibition was held in a magnificent glass building known as the Crystal Palace in Hyde Park. Class IV was composed of 'Animal and Vegetable Substances Used in Manufacturers'.

As London's middle classes grew so did their desire to furnish their homes with affordable linens and clothing sold in the capital's shops and new department stores. Rice starch was used to stiffen clothing and household linen, and the advertisement's design mirrors the lace which often decorated these items.

© Museum of London

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