Poster for the Royal Victoria Theatre; 1844
4 0 c m
actual image size: 13cm x 32cm

Poster for the Royal Victoria Theatre; 1844

S.G. Fairbrother

© Museum of London

Full image caption

A poster for the Royal Victoria Theatre.
In the 19th century theatres competed to attract audiences, vying with each other to offer evermore extravagant and spectacular entertainments. Technical developments in the printing industry brought new typefaces which they seized upon to create bold and eye-catching playbills. The promised attractions were described in great detail and often illustrated with wood-block engravings.

This bill advertises the play 'The Temperance Pledge: or, A True Lesson of Life' at the Royal Victoria Theatre in June 1844. The Royal Victoria was on Barkham Terrace, St George's Road, Lambeth.

Plays often reflected contemporary issues and events. Here the evils of drink and the virtues of abstenence from alcohol which the Temperance Movement preached are central to the play's plot and provide endless opportunities for melodrama.




1844 AD - 1844 AD

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