An advertisement for Kent & Co.'s Large Penny Blacking;1846-1850

T. & Co. Ballard

 
An advertisement for Kent & Co.'s Large Penny Blacking;1846-1850
4 0 c m
 
30cm
actual image size: 22cm x 28cm

Full image caption

An advertisement for Kent & Co.'s Large Penny Blacking dating from around 1846. It boldly associates the company with the Prime Minister Robert Peel (1788-1850). It reflects the increasing confidence and imagination of advertisers, increasing competition and commercial awareness and seizing the public mood. Peel carried through a reduction in tax on corn and hence a reduction in the price of bread for the common man, thus associating Kent & Co's blacking with the good of the common man. Blacking was a form of black polish used to polish boots and iron work such as kitchen ranges, ovens and fireplace grates around the home.

© Museum of London

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