An advertisement for Kent & Co.'s Large Penny Blacking;1846-1850
© Museum of London
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An advertisement for Kent & Co.'s Large Penny Blacking dating from around 1846. It boldly associates the company with the Prime Minister Robert Peel (1788-1850). It reflects the increasing confidence and imagination of advertisers, increasing competition and commercial awareness and seizing the public mood. Peel carried through a reduction in tax on corn and hence a reduction in the price of bread for the common man, thus associating Kent & Co's blacking with the good of the common man. Blacking was a form of black polish used to polish boots and iron work such as kitchen ranges, ovens and fireplace grates around the home.
1846 AD - 1850 AD