Playbill for the Theatre Royal, Adelphi: c. 1840
4 0 c m
actual image size: 17cm x 32cm

Playbill for the Theatre Royal, Adelphi: c. 1840

R.S. Francis

© Museum of London

Full image caption

This playbill for the Theatre Royal, Adelphi, advertises a show by the famous Great Wizard of the North, the Scottish magician John Henry Anderson (1814-1874). The letters of his name are in the shape of goblins or sprites. The theatre opened in 1806 as the 'Sans Pareil' and later took its name ‘Theatre Royal, Adelphi' from the Adelphi Buildings nearby. The Adelphi Theatre on the Strand now stands on the site.

Playbills played a central part in advertising shows and attracting audiences. Technical developments in the printing industry brought new typefaces which theatres seized on to create bold and eye-catching bills.




1840 AD - 1840 AD

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