Marshall and Snelgrove dress; c.1925
© Museum of London
Full image caption
An knee length evening dress with silver sequins and large floral motifs in pink and black stitched to a pale pink chiffon ground. The flat sequins form the background and cup sequins are used to show the foliage which is outlined in seed beads.The dress is sleeveless with a V-neck at front and back. The neck and sleeve edges are self-bound and the bodice front is shaped by shoulder darts and central ruching at waistline joins skirt at waistline.The dress is handsewn and the sequins hand embroidered. The Front and back necklines have been made smaller by central dart. Makers label is sewn on inside left side seam. The cream label is woven in yellow with a large ornamental 'M', continuing in smaller lettering with 'MARSHALL & SNELLGROVE / VERE ST & OXFORD ST./LONDON, W.1./TEA GOWN DEPT.' Marshall and Snelgrove, which opened in 1837, was one of London's leading department stores in the 1920s. In 1924 the journalist Elizabth Montizambert compared its lavish displays of luxurious merchandise to an Aladdin's cave. The store had couture workrooms making their own designs and copies of Paris models. It also sold ready-to-wear clothing.
1921 AD - 1929 AD