Printed cotton trouser suit: 20th century
© Museum of London
Full image caption
This trouser suit is typical of the retro-styled clothing sold by Biba from their shops in Kensington High Street in the early 1970s. The jacket's broad, padded shoulders and wide lapels and the flared trousers finished with deep turn-ups look back to the 1930s. The black disc-shaped buttons, which fasten the jacket like pairs of cufflinks, add a witty pop-art touch. Barbara Hulanicki set up her first Biba shop in Abingdon Road in Kensington in 1964. Over the next ten years she opened three more stores each larger than its predecessor. Biba's distinctive black and gold art deco logo and the interiors, merchandise and packaging of the shops all borrowed from the past. The shops wooed their customers with a heady blend of nostalgia, dreams and drama creating a startlingly innovative retail environment.
1971 AD - 1978 AD