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Bomb damage at 96 Cheapside. After 35 consecutive days' bombing during London the Blitz, a high-explosive bomb struck this building on Cheapside, home to Doland George Limited tailors. During the day of 11 October, there were seven main attacks from the skies above Britain, one of which reached central London. The usual night attack then began, the heaviest raids taking place between 7.40 and 11.00pm. Fog diminished the attacks but factories, railways and other public buildings were damaged in London that night. Three RAF pilots were killed. Policemen Arthur Cross and Fred Tibbs photographed this scene the following morning. The ironic sign 'Open as Usual' was not uncommon around London during the Blitz.
© Museum of London/By Kind Permission of The Commissioner of the City of London Police