Fashion's favourite or the mart of the many catalogue: 19th century
© Museum of London
Full image caption
Catalogue with a tattered blue cover printed with a floral design around the edge. In the centre it says 'Fashion's Favourite or The Mart of The Many'. Inside, the catalogue includes short poems, priced listings of sale items and details of opening hours. During the 1840s E. Moses and Sons clothing shops catered for many customers who were emigrating to Australia. The shop, located in the City of London, grew to be the largest in the capital. Catalogues like these were issued as advertising material and contain short verses describing the clothes, accompanied by illustrations. However, 'Punch' satirised these rhymes and accused the business of using sweated labour. The firm kept its prices low by obtaining discounts from fabric and garment manufacturers in exchange for placing large orders. The shop was renowned for its smart appearance, good service and value for money. It closed on the Jewish Sabbath and other holy days.
1847 AD - 1847 AD