Full image caption
The way to the Japan - British Exhibition. The front of this brochure is designed to resemble a Japanese gateway. By the early 20th century, Japan was a society well on the way to industrialisation. It was the dominant military power in the Far East. The 1910 Japan-British exhibition celebrated the political friendship between Britain and Japan. White City was transformed into an oriental wonderland featuring aspects of Japanese culture like gardens and pagodas. A railway carried visitors up a miniature Mount Fuji. White City could accommodate up to one million visitors each day. As a private enterprise it needed to attract visitors from all over the UK to cover the huge costs of the exhibitions. Many visitors arrived on organised excursions. This leaflet provides information about rail excursions organised by the travel agent Thomas Cook & Son from Yorkshire to the Japan-British exhibition.
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