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Charity lapel pin. "National egg collection. For the wounded - Patron: H M Queen Alexandra. 154 Fleet Street, London". During World War I, various lapel pins were produced and sold by charities to raise funds for wounded soldiers and the families of those killed in action. Flag days soon became a common feature of wartime London. For the first time people were given something in return for their donation, which they could wear to show their support. Contributions were secret and all were rewarded in the same way, so it did not matter whether a donor had given a penny or a pound.
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